On average 20% of legitimate emails never reach your customer's inbox. For your business this means lower customer satisfaction and hassles when a customer does not realize their automatic payment failed, that they allowed their stored credit card profile to expire having not received the notice we send for an upcoming credit card expiration or they are not receiving an email that helps them reset their password. Sound familiar? The rate of failed deliveries is largely due to one thing: WE are not YOU. Remember that we are sending out emails that are aliased as if they are coming from you. When your customer makes a payment through our system we send them a receipt and we make the FROM address one of your email addresses. Receiving email servers are then getting an email that "says" its from you but it's actually coming from our system and that mismatch is one of the main reasons why email is rejected.
We now offer email delivery through SendGrid. SendGrid is "email delivery as a service" and replaces our internal email infrastructure entirely. SendGrid offers world class deliverability expertise to make sure your emails get delivered. With SendGrid we can lookup if a specific email was actually delivered which is something we've never been able to do before.
Best of all email delivery through SendGrid is a standard feature for all of our customers and comes at no cost. Take a minute to check out SendGrid if you'd like: http://sendgrid.com (please note that you do NOT need to sign up for SendGrid service, its already something that we've taken care of)
In order for us to turn SendGrid on for you it will require some IT tasks on your part. There are 5 DNS records that must be added to your domain before we can start relaying your emails from our system through SendGrid. You will need to have the proper IT person that is in charge of your DNS contact us at firstname.lastname@example.org in order to get the process started. We will specify what DNS records need to be added and upon confirmation of that task we will validate those records and if everything checks out we'll get you switched over to SendGrid. Simple.
A special thanks to those few utility companies out there that went live with this feature over a month ago to help us test and work out the kinks.